Understanding the difference between vector and raster graphics is essential when preparing artwork for printing. At FAS Printing, we work with all kinds of artwork, but we always recommend vector files where possible—especially for logos, illustrations, and anything that needs to be crisp and clear at any size.
What Are Vector Graphics?
Vector graphics are created using mathematical equations that define shapes, lines, curves, and colours. Because of this, vector images are resolution-independent, meaning they can be scaled up or down without losing quality.
Typical uses for vector graphics include:
– Logos
– Icons
– Illustrations
– Business cards and flyers
– Signage and large format prints
Common vector file types: `.svg`, `.eps`, `.ai` (Adobe Illustrator)
What Are Raster Graphics?
Raster graphics are made up of thousands (or millions) of tiny coloured pixels. They’re resolution-dependent, so enlarging a raster image can result in pixelation or blurriness.
Raster images are best used when high levels of detail are required, such as:
– Photographs
– Complex digital paintings
– Web images
Common raster file types: `.jpg`, `.png`, `.gif`, `.tiff`
The Benefits of Using Vector in Print Design
For anyone creating artwork for print—whether it’s for a business card, banner, or custom signage—vector graphics have some clear advantages:
Scalability Without Loss of Quality
Because vectors use mathematical formulas rather than pixels, you can resize your artwork to any dimension without it becoming blurry or pixelated. One logo file can work for both a pen and a billboard.
Smaller File Sizes
Vector files tend to be much smaller than high-resolution raster images, which makes them easier to email, upload, and store.
Easier to Edit
You can easily manipulate each shape and line in a vector file without affecting other elements, which makes it faster for designers (like us!) to adjust colours, text, or layout when preparing artwork for print.
Better for Clean Lines and Typography
Text and logos in raster format can sometimes look soft or fuzzy when printed. Vectors retain sharp, clean edges—perfect for professional printing.
Consistent Results Across Formats
Whether you’re printing onto paper, vinyl, fabric, or another material, vector graphics provide consistency and clarity that hold up across formats and media types.
Need Help with Your Artwork?
At FAS Printing, we’re happy to check your files and ensure they’re suitable for high-quality print. If you’re unsure whether your design is a vector or raster, just ask—we can help convert certain files or guide you through the best way to prepare your artwork.
Tip: If you’re working with a designer, ask them to supply the final artwork in a vector format like `.pdf`, `.ai`, or `.eps`.
If you’d like us to review your file or if you have any questions about artwork setup, contact the FAS Printing team—we’re here to help!
